Hello All,
This is a response to the question: What is the best method to motivate sales? which was rephrased to: How to get better results from your team?
I appreciate your rephrase of the question and am surprised no one asked why you were posting the initial inquiry. It is obviously a question symptomatic to the real problem: Where are the leads, where are the opportunities?
I have noticed that when management asks, “How do I motivate?”, they really mean, “How do I get more sales revenue?’.
Having sold for many years, currently selling, and assisting several companies planning to sell, my suggestion is simple to say but difficult to do.
Invest in your infrastructure, specifically your sales and marketing infrastructure. Note I did not say your people, as everyone fears losing their investment. I said infrastructure which means selling tools, marketing tools, content creation ideas, social media tools, Sales 2.0 tools, or whatever structural tools are needed to reinvigorate your demand/lead generation process.
I rarely see a sales person demotivated when there is activity that can be developed into revenue opportunities.
Simple right? Difficult because what your asking implies that revenue, along with the economy, is slow and you will have a tough time parting with funds. I know as i just invested in a comprehensive infrastructure before having any clients!
As most of us ‘linkedin-bloggers’ know, there are a plethora of tools available to improve every aspect of sales and marketing.
You want to motivate sales? Offer them the chance to assemble and learn a state of the art (or state of the budget) sales and marketing system. Demonstrate your willingness to lead by investing in the infrastructure that, when used efficiently, will generate revenue for both the short and long term for your company and incidentally, the sales team.
Our two cents
Good Luck and Great Selling!
Blue Collar Sales